Apart from offering superior technical features and functionality, Magento Enterprise contains a number of powerful marketing tools to help your eCommerce business sell more online. And isn’t this what every online business hopes to achieve? In case you’re completely unaware of them, here are 5 extremely powerful marketing tools contained within Magento Enterprise Edition that can help your online business attract more sales.
1. Gift Registry – Setting up a gift registry on Magento Enterprise not only allows your customers to purchase gifts for others conveniently, but also allows you to capture information on potential new customers. You can then use this information in targeted email campaigns. Magento Enterprise’s gift registry feature simplifies the process of gift selection and purchase for both the givers and receivers. Visitors to your website can search for the gift registry by name, email or registry ID and purchase gifts in complete privacy. This feature allows you to tap into your customers social network which could result in exponential customer reach and acquisition.
2. Email Reminders – Magento Enterprise allows you to automatically send email reminders to anyone that abandoned their shopping carts mid-way through a visit to your online store. You can even send emails to visitors to your store who created a wish list but have not yet since returned to your store. These follow-up emails can be customised to target visitors based on a number of parameters, including cart value, quantity, and frequency, and can direct stray customers back to your store to complete their purchases. You can also include coupon codes to help sweeten the deal for them and get them to complete their purchases.
3. Private Sales – It’s also possible to restrict certain parts of your online catalog to specific customers with Magento Enterprise, and offer these preferred customers exclusive content. You can allow access to “members only” or certain segments of your customer base on an invitation-only basis. Set up invitations and create limited time events for specific customers and allow them to purchase things not available to the rest of your customer base.
4. Customer Attributes and Segmentation – With Magento Enterprise Edition, it’s possible to segment customers based on specific demographics (age, sex, location, etc.) or their purchase history, and then target them with certain promotions or products that they are more likely to buy. Not all your customers will be the same, and being able to differentiate between different segments of your customer base allows you to better target them for additional sales. This feature can help to increase your eCommerce store conversion rate as your promotions and product placement will be more relevant to your customer profiles.
5. Personalised Content Presentation – As mentioned above, Magento Enterprise allows you to segment your customers based on a number of characteristics. You can then personalise the way your content is presented to different customer segments to increase your order values, customer satisfaction and overall sales. Different products will appeal to different customers, and with Magento Enterprise it’s possible to create personalised banners that advertise products or promotions to certain customer segments.
Whatever you sell online, with Magento Enterprise you can take advantage of a whole range of included marketing and revenue generating tools that can take your online business to the next level.